To fully unlock the potential of Artificial Intelligence, companies would ideally need to be structurally redesigned around it, in terms of processes, data architecture and organizational models.
However, there is a more immediate path available: pragmatic application, starting from real operational contexts and progressively integrating AI where it can generate measurable value.
This is the perspective that shaped the first Weletech Talk, held on April 16th, 2026 at Eletech’s headquarters in Osnago. The initiative is not intended as a standalone event, but as the beginning of a broader journey focused on the concrete role of AI in industrial environments.
The discussion, moderated by Bruno Minini from Talent Garden, brought together Luca Ceppi, Vice President of Elemaster Group, Ilaria Giordani, CEO e co-founder di OAKS S.r.l., and Alessandro Braga, Managing Director at Abitare In and former Chief Digital Officer at Talent Garden.
Rather than focusing on abstract scenarios, the conversation addressed a central question: how to integrate AI into everyday industrial work without introducing unnecessary complexity.
A shared point emerged clearly. AI adoption does not begin with tools, but with problems. The most effective approach is to start from concrete operational friction points and enable people through solutions that are already embedded in real workflows.
From a complementary perspective, Ilaria Giordani emphasized a fundamental prerequisite: data quality. Poor or fragmented data does not simply limit AI performance. It amplifies errors. This makes data understanding, cleaning and integration the necessary first step before any meaningful AI application.
Alessandro Braga added an organizational perspective, underlining that AI adoption is not only a technological transition, but a transformation of how work is structured. Companies need to define clearly where automation is appropriate, where human contribution remains central, and how the two can effectively interact.
The discussion converged on a key idea. The challenge is not whether to adopt AI, but how to do it in a controlled, scalable and meaningful way.
In this context, Eletech presented a concrete example through the evolution of its proprietary testing platform, Eletest.
The approach is not to add AI on top of existing systems, but to build on an already structured industrial base, where data collection is continuous, reliable and standardized, and to focus on enhancing data interpretation.
Artificial Intelligence, in this framework, becomes a tool that helps identify patterns across testing environments, supports faster and more structured root cause analysis, and enables the transformation of distributed data into actionable insight.
As highlighted by Marco Ferrari, CEO of Eletech, this phase of AI adoption can be compared to the introduction of electricity. The question is no longer whether to adopt it, but how to integrate it effectively into real systems.
At the end of the discussion, Valentina Cogliati, President of Elemaster Group, reinforced the broader industrial vision:
“We want to be our customers’ partners in the evolutionary trajectory of their products: design must necessarily include and take into account the opportunities opened up by AI. Together, we need to conceive user-friendly products that are increasingly capable of processing, comparing, analysing and transmitting data. Not only that, we must also be able to use the data already at our disposal to drive innovation, improve product performance and support lifecycle management.”
Closing the session, Ivo Boniolo, leading the ELEVO Innovation Hub, framed the initiative within a broader growth perspective, inspired by the work of Pasquale Acampora, one of the most recognized trainers and authors in sales and growth strategy.
Sustainable growth does not come from acceleration alone, but from the ability to continuously create value and, at times, to surprise both the customer and the market.
The ambition behind Weletech Talk is to contribute to this trajectory, building a space where technology, industry and execution can converge in a pragmatic and continuous way.
With this first step, Weletech Talk establishes itself not as an event series, but as a platform to explore how AI can be translated into real industrial impact.
